Brand/Story: Adventures In How Retailers Persuade Us To Shop!

Code: SL22802

Dates: October 25 - November 1, 2022

Meets: 6:45 PM to 8:45 PM

Sessions: 2

Location: Lower Merion High School

Course Fee: $59.00

There are still openings remaining at this time.

OR
Examine how a retailer, manufacturer, or designer uses storytelling to grab a consumer's attention. Learn both the consumer side and the business side of understanding how the established methodology of good old-fashion storytelling is used in consumer behavior as a means to ignite wanting to buy! Explore critical thinking and discussion as to why certain brands float to the top while others sink to the bottom. Develop greater awareness as to why we buy, and for business owners, understand how to attract customers.
Fee: $59.00

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Lower Merion High School

315 E Montgomery Avenue
Ardmore, PA 19003
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Joseph Hancock, II

Joseph “Joe” Henry Hancock, II is an international authority in the area of fashion branding as a form of storytelling. He is known internationally for his scholarship on cargo pants. He started in academia after 20 years in the retailing industry having worked for such legendary companies as The Gap, L. Brands, and Target Corporation. He has written the books, Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009), Brand/Story: Explorations and Cases in Fashion Branding (2016, both through Bloomsbury Press) and edited the books Fashion in Popular Culture: Literature, Media & Contemporary Studies (2013), Global Fashion Brands: Style, Luxury & History (2014), Cotton: Companies, Fashion & The Fabric of Our Lives (2016), and Transglobal Fashion Narratives: Clothing Communication, Style Statements, and Brand Storytelling (2018) all with Intellect Books UK. His most recent edited collection The Fashion Business Reader (2019, Bloomsbury) is the first comprehensive reader reinforcing the impact the arts and humanities have played with understanding the business side of fashion. Dr. Hancock’s works on branding and storytelling have appeared in such publications as The Brand Challenge edited by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking edited by Natalie Nixon (Bloomsbury, 2015). For the past 8 years, Dr. Hancock has been the Principle Editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers) and he is working on a photographic monograph discussing Jeans (2021) and a third edition of his first book soon to be called Fashion Branding Stories (2022) both with Bloomsbury. In the area of leadership, he is the former Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA, 2010-2015) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year, received the 2011 Stanley J. Gwiazda Professorship Award from the Goodwin College of Professional Studies, was awarded the 2018-2019 Honors College Faculty of the Year and was their Faculty Fellow that same year! Dr. Hancock has received over $130,000 in grants, fellowships, awards and corporate gifts for Drexel University. He has been the invited speaker, lectured and taught courses at Denison University, Albright College, Cornell University, University of Delaware, Oregon State University, The Ohio State University, Ohio University, the University of Technology in Sydney, Australia, Stockholm University, Sweden and London College of Fashion.

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